Jo Blooach, @jobloach

Jo is also a co-founder, our COO, and a big girl who likes to make teeny little doll clothes. She used to deliver award-winning apps and sites for Channel 4 and the BBC, before getting MakieLab up and running. Jo is from Scunthorpe, which makes our online swear filter barf.

FC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non-timber forest products are produced with respect for the highest ecological, social and ethical standards. Thanks to its  eco-label, customers and consumers are able to identify products from sustainably managed forests.

PEFC is an umbrella organization. It works by endorsing national forest certification systems developed through multi-stakeholder processes and tailored to local priorities and conditions.